Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us.

Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE® True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a blend of real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need.

  • 30% protein, real turkey is the #1 ingredient with real venison
  • No poultry by-product meal, artificial flavors or preservatives
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids, vitamins and minerals help give your dog a radiant coat and healthy skin
Ingredients & Nutrition

Turkey (Source of Glucosamine), Corn Gluten Meal, Soy Flour, Beef Fat Naturally Preserved with Mixed-Tocopherols, Chicken Meal (Source of Glucosamine), Whole Grain Wheat, Whole Grain Corn, Soy Flakes, Rice Flour, Corn Germ Meal, Glycerin, Venison, Oat Meal, Liver Flavour, Calcium Carbonate, Mono and Dicalcium Phosphate, Salt, Caramel Colour, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite], Sulphur, Choline Chloride. E-4174-C.

 

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8
Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
97%
Of customers recommend this product
1-10 of 441 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • PrettyGirl
  • April 24, 2016
Loyal pet owner from Saint-Lin - Laurentides, QC, Canada

De la qualitée dans chaque bouchée!

J'ai acheté la Nourriture pour chien Purina Smart Blend Veritable Instinct + vraies venaisons, la première fois, il y a 2 mois. Depuis, c'est devenu la seule que j'achete. Mon chihuahua-teckel en raffole!!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Aarron
  • May 24, 2016
Loyal pet owner from Douglas county, CO

Dogs love it !

I have 3 very picky German shepherds and at one point they were all on 3 different foods and the expensive ones at that. I was paying over $150 a month for food they didn't even like. And still having upset stomachs due to their sensitive stomachs. But I talked to my sister and she suggested the turkey and venison food so I said screw it why not try it. Now all my once picky eaters clean their bowls as soon as they hit the ground ! My pickiest shepherd does the happy dance now when she sees her bowl ! You can't beat the price either ! I'll never feed my dogs anything else

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Gilmore57
  • November 2, 2016
Loyal pet owner from Clermont Fl

Healthy food for my Daisymae

We have tried many foods she absolutely loves purina one Smart blend True Instinct Turkey and Venison also it is genital to her stomach [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Angel87838
  • November 17, 2016
Loyal pet owner from Bradenton, fl

Great taste

I received a free coupon to try this brand. My dog loves the taste! Her shedding has also improved which is why I wanted to try it. Great product. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Chaniki
  • January 7, 2017
Loyal pet owner from East point,Ga

Dog Shaq Tore it up

Received a coupon for 3 free cans from smiley360 mixed the wet dog food with dry dog food and my dog loved it. He loved it so much he kept licking the bowl. Received this for free for reviewing purposes. We will definitely be buying more. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • kathPaw
  • January 17, 2017
Loyal pet owner from Rosamond

Super Great!

This Dog food was great for My Dogs, They ate this faster than I have ever seen them eat. I like how the ingredients are natural and right on the label. lots of Flavors My Dogs to enjoy. Most definitely would recommend and Will be re buying! I received a free product for the purpose of my review. Opinions are 100% my own. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • MissCujo
  • January 25, 2017
Loyal pet owner from Weeping Water Ne

My three dog's went nuts over the new food

I have three dogs ages 10 months 8yrs and 13yrs.i found that this dog food is fantastic for all three..I even used it for training treats!It's nice to know that a product is fine with all ages.
Thanks so much for your challenge,!!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • joshuasmom
  • March 6, 2017
Loyal pet owner from Knowlesville, NY

Finally a food our dog enjoys

Our German Shepherd was under weight and we were trying every food out there. I decided to try the 28 day Challenge and she just loved the Turkey and Venison. We now love Purina one and our dog in NO longer under weight. She might be a little over weight. THANK YOU PURINA ONE!!! [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Kwashon
  • May 9, 2017
Loyal pet owner from St. Paul MN

Quality food for our dogs

I have a Pomeranian that I received from a family member that was not taking very good care of him. I had a hard time finding a food he would like to eat. My grandson moved in with me and has a Siberian Husky and he used this food for his dog. I found out my Pomeranian was eating it and I so was very excited to see him enjoy eating this brand of dog food.

I see a lot more energy in him he has gained weight. His hair is much shiner and he seems to have way more energy than before.

The Husky is very healthy and the vet stated we are taking good care of him and commended us on his weight and this is really good. Vet stated to keep up the good work keeping our dogs healthy and at a good weight.

I am happy to be able to have this brand of dog food for them both and that it keeps are dogs very healthy.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Brittanyashleyk
  • July 24, 2017
Loyal pet owner from Oshawa, ON, Canada

I know whats in the bag!

Great Product, I feel so good giving this to my dog. I never worry if I am feeding her a product that is not healthy or "dog junk food". She is very picky but has had no issues with this brand whatsoever. (This review was collected as part of a promotion.)

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