Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us.

Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE® True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a blend of real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need.

  • 30% protein, real turkey is the #1 ingredient with real venison
  • No poultry by-product meal, artificial flavors or preservatives
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids, vitamins and minerals help give your dog a radiant coat and healthy skin
Ingredients & Nutrition

Turkey (Source of Glucosamine), Corn Gluten Meal, Soy Flour, Beef Fat Naturally Preserved with Mixed-Tocopherols, Chicken Meal (Source of Glucosamine), Whole Grain Wheat, Whole Grain Corn, Soy Flakes, Rice Flour, Corn Germ Meal, Glycerin, Venison, Oat Meal, Liver Flavour, Calcium Carbonate, Mono and Dicalcium Phosphate, Salt, Caramel Colour, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite], Sulphur, Choline Chloride. E-4174-C.

 

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8
Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
97%
Of customers recommend this product
1-10 of 424 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • MaryCat
  • May 5, 2016
Loyal pet owner from Natural Bridge VA

EXCELLENT

My hunting dogs needed to loose weight on the off season but I still wanted to keep up the quality of nutrition. Purina ONE delivered the results. I was able to cut back on the amount of food because the nutrition was there. Awesome sauce! I am happy and they are happy and weight happy.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Lknichol
  • September 16, 2016
Loyal pet owner from Carsonville, Mi

True instincts gets a thumbs up in my book!

Max says he gives this new dog food all for thumbs up! I say Purina you have another winner this little guy is the pickest eater ever born. He loved Pro Plan and now True Instints Venison and Turkey. Good job !

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Bridgy14
  • October 22, 2016
Loyal pet owner from Peoria IL

My 5 year old German Shepherd had been eating a much higher priced similar product for the last 4 years.

As soon as we tried the free bag of Turkey and Venison that Purina sent us , she started asking for her food and eating it all at one time. She use to only ask for treats and leave the majority of her food in the bowel, now she doesn't even ask for treats and gobbles down her dinner. I'm really happy that we tried this product. Just because your paying alot for your dog's food doesn't necessarily make it better. Purina proved that to me. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Jjaz
  • November 10, 2016
Loyal pet owner from Spring hill florida

Quality food that my dogs love

I received this product for free and both my dogs love it. Their coatsite are smooth and shiny. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • SAM12
  • December 27, 2016
Loyal pet owner from McKinney, TX, USA

A Dog Food That My Dog Loves

I have a Standard Poodle & I have always fed him all of these flavors . Tried him a a different brand before & he got really sick. Just recently bought the Venison flavor & he loves it! [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Rachelmt
  • January 22, 2017
Loyal pet owner from Kansas, USA

Dogs loved the food

Both of my dogs loved the Purina One SmartBlend True Instinct wet food and seemed to be satisified by it. I liked the overall design of the packaging, it looks like a high-quality dog food line. There are no artificial flavors or preservatives and they are made with real poultry. This is very important to me because I only want the best ingredients for my dogs. I would recommend this wet food to my friends and will buy it for my dogs too. I received a free product for the purpose of my review. Opinions are 100% my own. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • MalteseMom
  • March 4, 2017
Loyal pet owner from Texas

Loves it!

My Maltese loves the Real Turkey & Venison Blend. Gobbles it down! [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Qwagy
  • May 7, 2017
Loyal pet owner from Tiverton RI 02878

My pets love purina one

My dogs won't eat anything else and I know it is quality food. Chicken and rice formular is there favorite. I also feed my cat purina one and she loves it.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • bobz
  • July 22, 2017
Loyal pet owner from Calgary, AB, Canada

Amazing

My dog is very picky when it comes to food. We have tried many with him and he loved this one from the first taste. His coat is looking very shiny and for being a high energy dog it keeps him full through his day. (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Sarahlouisegreg
  • May 1, 2018
Loyal pet owner from St Catharines, ON

Amazing Difference!

We switched our two dogs from an expensive premium brand to this food and the difference was incredible! Our biggest was not energetic, his coat wasn't great and his paws would break out in rashes. Once we switched the food he perked right up! Was more easy to train, issues with his paws cleared up and way more energetic! I will be starting my new puppy on the puppy version of this food when we get her! (This review was collected as part of a promotion.)

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