Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us.

Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE® True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a blend of real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need.

  • 30% protein, real turkey is the #1 ingredient with real venison
  • No poultry by-product meal, artificial flavors or preservatives
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids, vitamins and minerals help give your dog a radiant coat and healthy skin
Ingredients & Nutrition

Turkey (Source of Glucosamine), Corn Gluten Meal, Soy Flour, Beef Fat Naturally Preserved with Mixed-Tocopherols, Chicken Meal (Source of Glucosamine), Whole Grain Wheat, Whole Grain Corn, Soy Flakes, Rice Flour, Corn Germ Meal, Glycerin, Venison, Oat Meal, Liver Flavour, Calcium Carbonate, Mono and Dicalcium Phosphate, Salt, Caramel Colour, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite], Sulphur, Choline Chloride. E-4174-C.

 

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8
Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
98%
Of customers recommend this product
1-10 of 114 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • malvick
  • May 13, 2016
Loyal pet owner from London, ON, Canada

MY dogs LOVE it!

My dogs LOVE this food. They will not eat anything else!! (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Chinook1959
  • January 11, 2017
Loyal pet owner from Airdrie, AB, Canada

Great Flavor Choices

I started buying this a couple months ago because I wanted a cleaner food for my dogs, Chinook-our mixed breed Shepherd Brodie collie loves the food just plain or with added canned food! Our Italian Greyhound little diva dog only likes one flavor and picks through the bowl to eat just the ones she likes! Would recommend this food for all size and breeds of dogs! (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • GingerBella
  • February 7, 2018
Loyal pet owner from Peterborough, ON, Canada

Must be good

Awesome product and my dogs luv it.available in most grocery stores. (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Benny1
  • August 22, 2018
Loyal pet owner from Whitby

Quality food

I changed over to this food about 3 months ago my buddy really likes it better (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • bobz
  • July 22, 2017
Loyal pet owner from Calgary, AB, Canada

Amazing

My dog is very picky when it comes to food. We have tried many with him and he loved this one from the first taste. His coat is looking very shiny and for being a high energy dog it keeps him full through his day. (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • AbiDobney
  • December 22, 2018
Loyal pet owner from Edmonton, Ab.

Very appetizing

I have 2 large dogs, one will eat anything the other is such a fussy boy. My sister bought me a bag of this and the fuss pot absolutely loves it. He gobbles it down and enjoys every bite, his coat is shinier and he has lots of energy. FINALLY found a dry food that he will finish and not just pick at. (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • carm75
  • July 1, 2018
Loyal pet owner from Barry's Bay, Ontario

Excellent food

I have been feeding Missy the Purina One Smart Blend True Instinct Dog Food with Turkey and Venison for a few months now and she enjoys it very much . She espe cially loves the soft nuggets which she usually eats first. (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • charlismom
  • March 24, 2017
Loyal pet owner from Conception Bay South, NL, Canada

Charlie's favorite

My Charlie is a picky eater...the older he gets the more choosy he gets. he stopped eating and I panicked. I was given a sample of smartblend turkey and venison and he licked the bowl clean...the rest is history. When you look at the food you see the meat...and you do not have to guess if your furbaby will like it. Charlie is thriving...his coat is beautiful, his eyes shine and he smiles a happy smile. Charlie is almost 10 and he is very particular on his food...Smartblend with turkey/venison is his choice and mine too. (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Eribay
  • March 13, 2018
Loyal pet owner from Brockville, ON, Canada

Purina

We were trying all kinds of food for our Rotti and the expensive ones !!!! They were giving him dry skin, diaherra and no shine.
So we thought we would go to the new purina one brand and it has been wonderful for our dog.
Skin is shiny and not flaky we were impressed thanks Purina !!!!!! (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Christian_mama03
  • July 29, 2016
Loyal pet owner from Kingston, ON, Canada

Great For Picky Dogs

LOVE THIS PRODUCT!! My Min Pin is so picky about dog food, that she'll go days without eating it. We end up having to feed her table food so she doesn't starve. Since we bought the newest Purina ONE dog food, our fur baby couldn't be happier!!! THANKS PURINA ONE :) (This review was collected as part of a promotion.)

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