Image of True Instinct Formula with Real Turkey & Venison Dog Food

True Instinct Formula with Real Turkey & Venison Dog Food

Product Overview

No matter how far science advances us, we always look to nature to inspire us.

Inspired by a dog's instinct to choose nutrient-dense foods in nature, Purina ONE® True Instinct was created with 30% protein, including real turkey as the #1 ingredient, with a blend of real venison and other ingredients to provide the protein, energy and other nutrients active adult dogs need.

  • 30% protein, real turkey is the #1 ingredient with real venison
  • No poultry by-product meal, artificial flavors or preservatives
  • Natural sources of glucosamine to help support healthy joints
  • Omega-6 fatty acids, vitamins and minerals help give your dog a radiant coat and healthy skin
Ingredients & Nutrition

Turkey (Source of Glucosamine), Corn Gluten Meal, Soy Flour, Beef Fat Naturally Preserved with Mixed-Tocopherols, Chicken Meal (Source of Glucosamine), Whole Grain Wheat, Whole Grain Corn, Soy Flakes, Rice Flour, Corn Germ Meal, Glycerin, Venison, Oat Meal, Liver Flavour, Calcium Carbonate, Mono and Dicalcium Phosphate, Salt, Caramel Colour, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Potassium Chloride, Minerals [Zinc Sulphate, Ferrous Sulphate, Manganese Sulphate, Copper Sulphate, Calcium Iodate, Sodium Selenite], Sulphur, Choline Chloride. E-4174-C.

 

Nestlé Purina PetCare, 2500 Royal Windsor Drive, Mississauga, Ontario L5J 1K8
Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

Animal feeding tests using AAFCO procedures substantiate that Purina ONE SmartBlend True Instinct With Real Turkey & Venison provides complete and balanced nutrition for maintenance of adult dogs.

AAFCO is a voluntary state membership association that develops standards and regulations to ensure consumer protection and safeguard the health of animals and humans.

Guaranteed Analysis

Crude Protein (MIN)

30.0%

Crude Fat (MIN)

17.0%

Crude Fiber (MAX)

3.0%

Moisture (MAX)

12.0%

Linoleic Acid (MIN)

1.6%

Calcium (Ca) (MIN)

1.0%

Phosphorus (P) (MIN)

0.8%

Zinc (Zn) (MIN)

150 mg/kg

Selenium (Se) (MIN)

0.35 mg/kg

Vitamin A (MIN)

15,000 IU/kg

Vitamin E (MIN)

460 IU/kg

Glucosamine (MIN)*

350 ppm

Omega-6 Fatty Acids (MIN)*

1.7%

* Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Feeding Guidelines

The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level (using a standard 8 oz/250 ml measuring cup, which contains approximately 92 g of Purina ONE). Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. Maintaining an ideal body condition can impact your dog’s lifelong health.

IT'S NOT FOR ALL DOGS
Purina ONE True Instinct formula is specifically formulated for adult dogs. If you have a puppy, or a pregnant or nursing dog, feed Purina ONE SmartBlend Healthy Puppy Formula.

MAY BE SERVED DRY OR MOISTENED 
Purina ONE may be fed dry or mixed with water. If mixed, we suggest one part liquid to four parts Purina ONE.

MAKING THE SWITCH TO PURINA ONE
Although you’ll be anxious to see the difference Purina ONE can make in your dog, please allow 7–10 days to ease the transition from your dog’s current food. Each day, simply feed a little less of the previous food and a little more Purina ONE until you’re feeding Purina ONE exclusively. This gradual transition will help avoid dietary upsets.

NO SUPPLEMENTS NECESSARY
Purina ONE provides 100% complete and balanced nutrition for adult dogs. There is no need to add vitamins, minerals or other supplements, unless specifically directed by a veterinarian.

FRESH WATER, PROPER DIET & VETERINARY CARE
Be sure to provide fresh water in a clean container for your dog daily. Proper diet, exercise and veterinary care are the best ways to keep your dog healthy. If your dog hasn’t had a check-up in the past year, please make an appointment today.

CALORIE CONTENT (FED)
3901 kcal/kg
360 kcal/cup

Weight (lbs./kg)

Amount to Feed

3–12 lbs.
(1.4–5.4 kg)

1/2 to 1-1/4 cups
(46–115 g) 

13–20 lbs.
(5.9–9.1 kg)

1-1/4 to 1-2/3 cups
(115–154 g) 

21–35 lbs.
(9.5–15.9 kg)

1-2/3 to 2-1/2 cups
(154–230 g) 

36–50 lbs.
(16.3–22.7 kg)

2-1/2 to 3-1/8 cups
(230–288 g) 

51–75 lbs.
(23.1–34.0 kg)

3-1/8 to 4 cups
(288–369 g) 

76–100 lbs.
(34.5–45.5 kg)

4 to 5 cups
(369–461 g) 

Over 100 lbs.
(Over 45.5 kg)

5 cups (461 g) plus*

* 1/3 cup (31 g) for each 10 lbs. (4.5 kg) of body weight over 100 lbs. (45.5 kg)

Reviews
  • Overall Rating
    4.8/5
97%
Of customers recommend this product
1-10 of 432 Reviews
True Instinct Formula with Real Turkey & Venison Dog Food
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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • malvick
  • May 13, 2016
Loyal pet owner from London, ON, Canada

MY dogs LOVE it!

My dogs LOVE this food. They will not eat anything else!! (This review was collected as part of a promotion.)

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Mollie
  • July 22, 2016
Loyal pet owner from Ohio, USA

My dog Mollie loves Purina One

Mollies coat is so shiny and as soon as I feed her she gobbles it up so fast she just loves it.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • NatureLady87
  • September 22, 2016

My Dog Looks Fantastic

My 90 lb Labrador has had some really bad skin and was losing weight. I have had him for 2 years and have tried countless brands of food. They never have been able to produce the results Purina has. His coat is gorgeous, he is gaining weight, and his stools are way more firm than before. He loves the taste as well! I am glad I can pick this up at any supermarket or box pet store. I will not be changing foods again!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • gr8bec
  • November 14, 2016
Loyal pet owner from Iowa, USA

Jenna loved it

Jenna is a 9 year old weimaraner and we took the 28 day challenge. We got an 8 pound bag of food for free via Smiley360 and she really seemed to enjoy the food. Being a weimaraner, it is difficult to determine whether there was an energy increase, as she is already quite energetic, even at 9. Overall, the food was something she really seemed to like. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Charla
  • January 4, 2017
Loyal pet owner from Peoria Az

In love with this dog food!

My dog absolutely loved the purina one true blend dog food! I noticed a huge increase in his playfulness and energy! I received this product for free to try and my opinions are 100% my own. [This review was collected as part of a promotion.]

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • neanea
  • January 16, 2017
Loyal pet owner from Ohio, USA

Food our working dogs love

Our dogs are very important to us. We hunt with them regularly in the winter months. A good high digestible Protein is the way to go. They get this with this food. They work hard and deserve to eat the best. We always get great complements on how our dogs look muscle wise, and for such nice coats. We always feed Purina, but love the fact that they cater to our type of dogs.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • MissCujo
  • January 25, 2017
Loyal pet owner from Weeping Water Ne

My three dog's went nuts over the new food

I have three dogs ages 10 months 8yrs and 13yrs.i found that this dog food is fantastic for all three..I even used it for training treats!It's nice to know that a product is fine with all ages.
Thanks so much for your challenge,!!

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Carmen9
  • March 13, 2017
Loyal pet owner from Boise, ID

Sadie loves it.

I have always used the Lamb and Rice formula and recently changed to the Turkey and Venison. My dog didn't have any reservations about trying the changed product and loves it.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Butterfly2017
  • August 2, 2017
Loyal pet owner from North Carolina

My dogs absolutely love this!

I have 3 dogs. They all go nuts over the Purina One products. My Corgi has severe allergies and this food has helped him so much. I will always be a loyal Purina One customer.

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True Instinct Formula with Real Turkey & Venison Dog Food
  • 5/5
  • Dippy
  • May 20, 2018
Loyal pet owner from Mill Bay, BC

Just bought this

I just bought this yesterday for the first time. Both my picky dogs enjoyed it very much. (This review was collected as part of a promotion.)

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